Joe Marchese talks about the attention economy, Hulu’s ad-free offering, reduced ad loads and rising Super Bowl ad prices


Human attention is the world’s most valuable resource, and that has far-reaching implications for how advertisers determine the price of people’s time and attention, according to Joe Marchese, president of Advanced Advertising Products at Fox Networks Group. On a recent episode of “Marketing Decoded,” a podcast hosted by Linda Boff, VP and Chief Marketing Officer…

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