Joe Marchese talks about the attention economy, Hulu’s ad-free offering, reduced ad loads and rising Super Bowl ad prices

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Human attention is the world’s most valuable resource, and that has far-reaching implications for how advertisers determine the price of people’s time and attention, according to Joe Marchese, president of Advanced Advertising Products at Fox Networks Group. On a recent episode of “Marketing Decoded,” a podcast hosted by Linda Boff, VP and Chief Marketing Officer

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Joe Marchese inducted into American Advertising Federation’s Advertising Hall of Achievement, issues challenge to ad industry

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Joe Marchese, President of Advanced Advertising Products at Fox Networks Group, was inducted into the American Advertising Federation’s Advertising Hall of Achievement at an induction ceremony in New York City today. The Hall of Achievement, founded in 1993, honors outstanding advertising leaders age 40 and under. In the company of his parents, wife and others,

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10 key quotes from the FOX NFL Town Hall at Advertising Week 2016: How fans view ads, advertising in a two-screen world and more

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Today’s NFL landscape is vastly different than it was a decade ago, and that has many implications for the attention and engagement of the football league’s viewers. On Wednesday, FOX play-by-play announcer Joe Buck moderated an in-depth conversation about that topic at an Advertising Week 2016 Town Hall session. The panel included Fox Networks Group

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Joe Marchese at Re/code’s Code/Media 2016: TV, unlike digital, still measures true ad impressions

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Television has walked onto an uneven playing field, but at least it still measures true ad impressions. Joe Marchese, president of Advanced Advertising Products at Fox Networks Group (FNG), made this point and others at Re/code’s Code/Media 2016 conference in Dana Point, California, on Thursday. When Joe’s digital advertising company, true[X], was acquired by 21st

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