Joe Marchese talks about the attention economy, Hulu’s ad-free offering, reduced ad loads and rising Super Bowl ad prices

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Human attention is the world’s most valuable resource, and that has far-reaching implications for how advertisers determine the price of people’s time and attention, according to Joe Marchese, president of Advanced Advertising Products at Fox Networks Group. On a recent episode of “Marketing Decoded,” a podcast hosted by Linda Boff, VP and Chief Marketing Officer…

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15 key quotes from 21CF’s fiscal Q1 2018 earnings call: DMVPD subscriber growth, embracing disruption, ambitions for Star India

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Yesterday, 21st Century Fox announced its fiscal Q1 2018 financial results. Afterward, the company held an earnings call featuring Executive Chairman Lachlan Murdoch, CEO James Murdoch and CFO John Nallen. It was an opportunity for 21CF to discuss a wide range of topics, including strong growth in DMVPD subscribers, embracing disruption in the industry, and…

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15 key quotes from 21CF’s full-year and Q4 2017 earnings call: The future of video, TV and film strength, DMVPD growth, and more

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Yesterday, 21st Century Fox announced its fiscal year and Q4 2017 financial results. Afterward, the company held an earnings call featuring Executive Chairman Lachlan Murdoch, CEO James Murdoch and CFO John Nallen. The call was an opportunity for 21CF to discuss a wide range of topics, including the exciting growth in the DMVPD marketplace, reaching…

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Fox Networks Group’s Peter Rice talks creative scale, power of TV advertising, new era for storytelling at Milken Conference

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At the 20th Annual Milken Institute Global Conference in Los Angeles, where leaders across industries gathered to discuss solutions to some of the world’s pressing challenges, Peter Rice, Chairman and CEO of Fox Networks Group, participated in a panel discussion and talked about the importance of scale for the business, data-driven advertising on Hulu and…

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Star India’s mobile streaming platform Hotstar partners with Zapr Media Labs to revolutionize targeted mobile ads in India

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Star India’s leading mobile streaming platform Hotstar is partnering with technology company Zapr Media Labs to improve the targeting of mobile advertising for consumers and brands in India. The partnership, announced today, will give the two companies the opportunity to overcome some of the hurdles that have constrained mobile marketing in India. “In the transition…

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Joe Marchese inducted into American Advertising Federation’s Advertising Hall of Achievement, issues challenge to ad industry

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Joe Marchese, President of Advanced Advertising Products at Fox Networks Group, was inducted into the American Advertising Federation’s Advertising Hall of Achievement at an induction ceremony in New York City today. The Hall of Achievement, founded in 1993, honors outstanding advertising leaders age 40 and under. In the company of his parents, wife and others,…

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