Joe Marchese talks about the attention economy, Hulu’s ad-free offering, reduced ad loads and rising Super Bowl ad prices

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Human attention is the world’s most valuable resource, and that has far-reaching implications for how advertisers determine the price of people’s time and attention, according to Joe Marchese, president of Advanced Advertising Products at Fox Networks Group. On a recent episode of “Marketing Decoded,” a podcast hosted by Linda Boff, VP and Chief Marketing Officer

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This week in 21CF news: Super Bowl LI most viewed TV program ever, ’24: Legacy’ sets franchise record, 21CF earnings released

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This week’s recap of news about 21st Century Fox and its businesses includes record viewership for FOX’s broadcast of Super Bowl LI, 21CF’s fiscal Q2 earnings, FOX News leading the weekly ratings race and more. FOX Sports: Super Bowl LI most-viewed U.S. program ever (Broadcasting & Cable) FOX scores with overtime Super Bowl commercials (Broadcasting

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This week in 21CF news: ‘Hidden Figures’ screenings for Black History Month, ‘TED Talks India: Nayi Soch,’ ‘Lucifer’ renewed

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This week’s recap of news about 21st Century Fox and its businesses includes free screenings of “Hidden Figures” in honor of Black History Month, STAR India partnering with TED on a new Hindi talk show, “Legion” notching strong ratings and more. ‘Hidden Figures’ free screenings set in honor of Black History Month (The Hollywood Reporter)

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13 key quotes from 21CF’s fiscal Q2 2017 earnings call: Power of live sports, meteoric growth at hotstar, the video revolution

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Yesterday, 21st Century Fox announced its fiscal Q2 2017 financial results. Afterward, the company held an earnings call featuring Executive Chairman Lachlan Murdoch, CEO James Murdoch and CFO John Nallen. It was an opportunity for 21CF to discuss a wide range of topics, including the power of its live sports programming, the agreement to acquire

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This week in 21CF news: ‘Hidden Figures’ tops holiday weekend box office, ‘Taboo’ premieres big for FX, FoxNext announced

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This week’s recap of news about 21st Century Fox and its businesses includes a big holiday weekend for “Hidden Figures,” “It’s Always Sunny in Philadelphia” becoming the most-watched original telecast on FXX, FoxNext taking 20th Century Fox Film and FOX Networks Group deeper into the immersive business, and more. ‘Hidden Figures’ tops 4-day holiday weekend

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