This week in 21CF news: ‘Logan’ rules box office, Star Plus gender equality ad’s huge viewership, ‘Taboo’ and ‘Baskets’ renewed

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This week’s recap of news about 21st Century Fox and its businesses includes a huge debut weekend for “Logan,” 21CF CFO John Nallen’s optimistic outlook for U.S. pay TV subscribers, Star Plus’ “Nayi Soch” gender equality promo getting more than 40 million digital views, FX Networks renewing “Taboo” and “Baskets,” and more. Final box office:

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Star India’s mobile streaming platform Hotstar partners with Zapr Media Labs to revolutionize targeted mobile ads in India

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Star India’s leading mobile streaming platform Hotstar is partnering with technology company Zapr Media Labs to improve the targeting of mobile advertising for consumers and brands in India. The partnership, announced today, will give the two companies the opportunity to overcome some of the hurdles that have constrained mobile marketing in India. “In the transition

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