Joe Marchese talks VR, platform wars, autonomous cars and more at the Paley Media Council’s review of CES 2016


Thanks to the deluge of stories about CES 2016 strewn across the Internet, you probably feel as if you attended the event, even if you were nowhere near Las Vegas that week. The Paley Media Council’s CES 2016 Review, which took place on Jan. 12, in New York City, aimed to filter out the noise and put the spotlight on the larger themes at play at this year’s technology event. Joe Marchese, president of Advanced Advertising Products at Fox Networks Group (FNG), was one of the evening’s panelists.
Here are some of the things Joe had to say about the big-picture topics from CES 2016:
On virtual reality’s future: “I do believe it’s not an if but when, and I am bearish on the when. I think when is further out. But what I thought was interesting from CES was hearing people like Facebook talk about how much they’re investing in it now knowing that it won’t be there until five years, 10 years… I was encouraged by the number of people that are investing in it right now, because I think it means we will see more of it.”
On the ongoing “Platform Wars”: “Everyone’s trying to compete. I have an Xbox and an Apple TV and a Samsung Smart TV, and I can’t decide which one to log in to Netflix on half the time. They’re all redoubling each other’s efforts. Every year we go to CES I’m hoping to see someone pull ahead and just make up my mind for me.”

Photo credit: The Paley Center for Media

On the importance of software in connected cars: “If cars truly become autonomous, then you have to trust the software. And if you have to trust the software to take you on the highway at 65 miles per hour, tell me who you would like to make that software.”

On the myth of shorter attention spans: “People say, ‘Kids don’t have attention spans anymore; we need shorter forms of content.’ ‘The Hunger Games’ series, and the Harry Potter books, and watch them play ‘Minecraft’ and forget to eat for eight hours – so it’s not that. It’s that the storytelling changes a little bit… Right now, the things that are easiest to get access to are the things that go on, and we overanalyze it and say, ‘That’s what they want.’”

On figuring out how to sift through content: “We have the whole history of human creation of content – how do we sift through it? Is it going got be search? Because whoever figures out how we sift through it gets to decide the ad model.”

Watch the full 45-minute panel discussion below:

Go to The Paley Center for Media’s page dedicated to the CES 2016 recap for more information, including bios and product demos.