On the importance of software in connected cars: “If cars truly become autonomous, then you have to trust the software. And if you have to trust the software to take you on the highway at 65 miles per hour, tell me who you would like to make that software.”
On the myth of shorter attention spans: “People say, ‘Kids don’t have attention spans anymore; we need shorter forms of content.’ ‘The Hunger Games’ series, and the Harry Potter books, and watch them play ‘Minecraft’ and forget to eat for eight hours – so it’s not that. It’s that the storytelling changes a little bit… Right now, the things that are easiest to get access to are the things that go on, and we overanalyze it and say, ‘That’s what they want.’”
On figuring out how to sift through content: “We have the whole history of human creation of content – how do we sift through it? Is it going got be search? Because whoever figures out how we sift through it gets to decide the ad model.”
Watch the full 45-minute panel discussion below:
Go to The Paley Center for Media’s page dedicated to the CES 2016 recap for more information, including bios and product demos.