‘Fresh off the Boat’ goes on a road show with Fox Audience Strategy to celebrate Chinese New Year and their midseason premiere


Twentieth Century Fox Television’s “Fresh off the Boat” recently went on a screening road show ahead of its midseason premiere, which returned this Tuesday at 8 p.m. EST with the show’s largest audience of the season since the premiere.

To celebrate Chinese New Year and the return of show, executive producer Melvin Mar spent time with close to 700 total attendees at Apple’s headquarters in Cupertino, California and the University of California, Berkeley; and alongside Panda Express’s CMO Andrea Cherng and actor Randall Park (“Louis Huang” on the show) at Google’s campus in Venice, California, to screen the midseason premiere and engage audiences with dynamic post-screening discussions.

“I was so proud to show off the midseason premiere to these large, distinct and diverse audiences,” Melvin said. “It’s one thing to screen an episode celebrating Chinese New Year, an exciting holiday rife with potentially humorous wrinkles that many viewers probably don’t know about; it’s another to engage in discussions about the Chinese culture and stimulate conversations about diversity, family and humor.”

Here are some photos from the road show:

Executive Producer Melvin Mar in a discussion at UC Berkeley with Masashi Niwano from the Center for Asian American Media (CAAM).

Thumbs-up from Melvin Mar at Apple’s screening of “Fresh off the Boat.”

Randall Park from “Fresh off the Boat” and KIIS FM’s Manny on the Streets taking a selfie at the Google event.

Panda Express staff with moderator Joz Wang, Randall Park and Melvin Mar at the Google event.

The celebration continues this Monday, February 8, Chinese New Year, when the Fox lot in Los Angeles celebrates the Year of the Monkey.

Watch “Fresh off the Boat,” produced by 20th Century Fox Television, Tuesdays on ABC at 8 p.m. EST.