21CF and National Geographic Channel celebrate International Women’s Day by encouraging viewers to stand #withMalala


On Feb. 18, 21st Century Fox and the National Geographic Channel launched a new social media campaign to drive support and awareness for girls’ education. The initiative extends through March 10, giving viewers the chance to celebrate this year’s International Women’s Day by taking part in the campaign and contributing to the education of the more than 60 million young women who are out of school around the world. In celebration of National Geographic Channel’s global broadcast premiere of “He Named Me Malala” on Feb. 29, the campaign asks viewers to tweet with the hashtag #withMalala or change their Facebook profile to a special campaign video. For every post, 21CF will donate $1 to the Malala Fund, a nonprofit that empowers girls globally through education, for a total of up to $50,000.

Read the 21st Century Fox Social Impact post to learn more about the campaign, how Malala’s story is being told around the world and how you can take action on this International Women’s Day.