STAR India unveiled a new organizational structure today at a town hall meeting in Mumbai that was live-streamed to colleagues in more than 130 cities. The reorganization is designed to better position the business for the next leg of its growth and to achieve its aggressive financial targets. The company will now be organized around five strategic business units, replacing the current structure, which has served the company well as it doubled its market share in the last five years to a 23 percent share of Indian network viewing. In that time, STAR has dominated the entertainment market, expanding its footprint to include eight regional languages; moved aggressively into sports under the STAR Sports banner; and disrupted the video market with the revolutionary Hotstar mobile streaming service, which recently crossed 50 million downloads.
As part of the reorganization, CEO Uday Shankar has been elevated to Chairman and CEO. In addition, COO Sanjay Gupta has been elevated to Managing Director – STAR India, and K. Madhavan has been named Managing Director – South. Both will report to Uday.
James Murdoch, CEO of 21st Century Fox, commented: “STAR India consistently sets the standard for innovation and growth in one of the world’s most exciting markets. Uday, Sanjay, Madhavan and the entire STAR India team have built a world-class business that has grown at double the industry rate. We are proud of its success and look forward to the next chapter of growth under Uday’s transformational leadership.”
For more information about STAR’s new organizational structure, read the press release.