Today, 21st Century Fox announced that it’s leading an $8 million B funding round for theSkimm, which curates news, events and information for millennials. The multi-platform audience company is aligned with 21CF’s endeavors to reach broader, more meaningful audiences across all platforms.
theSkimm, founded by entrepreneurs Danielle Weisberg and Carly Zakin about four years ago, reaches more than 3.5 million active subscribers with the Daily Skimm, a newsletter that serves as its core product. Last month, the company launched a paid subscription app, Skimm Ahead. theSkimm will use the funds from the 21CF-led round to produce video content under a new umbrella called Skimm Studios and expand its suite of millennial-focused products, among other things.
“We were immediately impressed with theSkimm’s unique editorial voice, and by their ability to drive meaningful engagement with their community of users,” said Randy Freer, president and COO for 21CF’s Fox Networks Group. “Carly and Danielle have mastered the art of building community and have quickly proven they can effectively expand their suite of products to serve their ever growing audience. We look forward to supporting theSkimm’s growth, and are confident that this investment marks the beginning of a long and successful creative partnership.”
“21CF had an immediate understanding of the power of our community and our commitment to build a multi-platform audience company,” said Carly and Danielle. “When it comes to building brands with a singular focus on audience engagement, 21CF is the best in the game. We are thrilled to take theSkimm to the next level with their support.”
21CF is joined by RRE Ventures, Greycroft Partners and Homebrew in this Series B round of funding.