20th Century Fox partners with Save the Children for emergency preparedness PSA campaign featuring ‘Ice Age’ movie characters


20th Century Fox and Blue Sky Studios have partnered with Save the Children for a new emergency preparedness PSA campaign featuring the beloved characters from the upcoming animated adventure “Ice Age: Collision Course.” The campaign encourages parents to create In Case of Emergency (ICE) cards for their children so that families can quickly reunite after an emergency. “Ice Age: Collision Course” will open in theaters everywhere July 22.

Read the 21st Century Fox Social Impact blog post to learn more about the partnership and to download your family’s ICE card.