Food for thought: The difference between TV ‘binging’ and ‘marathoning’


“[If] you fall in love with a book and you read it sequentially chapter by chapter, and you might stay up late going chapter by chapter, you didn’t ‘binge’ on the book. You had a great experience loving this book, right? Internally, we call it ‘marathoning,’ which at least gives you a sense of accomplishment after 15 hours of ‘24.’ But we think that’s an incredible customer experience. It’s really straightforward. People consume what they want to consume in the sequence and in the time that they want to do it.” – 21st Century Fox CEO James Murdoch at the Bernstein Thirty-Second Annual Strategic Decisions Conference 2016