Last week, 21st Century Fox launched 21CF Impact Week, giving more than 1,000 of its colleagues opportunities to make a positive impact in the local communities where they live and work.
Colleagues based in New York, Los Angeles and select cities across the U.S. stepped away from their desks and into their communities by volunteering at schools, parks and community centers. More than a dozen opportunities were available, including a “Rocky Horror Picture Show”-themed hike for charity, a movie night at a senior assisted living center, packing and donating meal kits, military and school supply care packages, a science scavenger hunt for kids at the American Museum of Natural History, and many more. Next year, 21CF plans to extend the pilot program to all colleagues nationally, and will begin to roll out internationally as well.
“We’ve got great, talented people, and the more they can apply themselves to making a difference in the community, the better of they’ll be, the better off the business will be and the better off the community at large will be,” said 21CF CEO James Murdoch.
“It was a really fulfilling experience,” said a 21CF colleague. “I think it’s important for all of us that are so fortunate in our lives to take the time to step back and appreciate that by helping others.”