Fox Networks Group Europe & Africa recently wrapped up its huge press tour for “The Walking Dead” in Europe, which reached millions of fans. The tour to promote the second half of Season 7 of “The Walking Dead” involved a total of 16 events for more than 16,000 fans throughout London, Amsterdam, Lisbon, Madrid, Munich and Warsaw, all in the span of an active week in early March.
FOX is the exclusive international home of “The Walking Dead.” Partnering with AMC on the series at script level, FOX launched the first ever global simultaneous release in 2010, as part of Fox Networks Group’s continued commitment to broadcast the series near day-and-date around the world. The hit U.S. show is watched by over 200 million international viewers across 200+ countries and will return in autumn 2017 for its eighth season kicking off with the 100th episode of the series.
“With record ratings over the past seven seasons and an army of fans from all over the world, it’s no doubt that ‘The Walking Dead’ has become a global phenomenon,” said Diego Londono, Chief Operating Officer, Fox Networks Group Europe & Africa. “In Europe, we had the opportunity to do something special, and our ambition and scale for this event was as big as the show itself: to reach as many fans as possible within one week. Eleven cast members in six cities with over 20 million people engaging with us; the tour exceeded all our expectations and has become the biggest publicity event we’ve held in our organisation’s history.”
The #TWDEuroTour achieved record-breaking numbers for Fox Networks Group Europe & Africa, including 16,420 fans attending the events and 25.7 million people reached on social media (6.2 million video views, and 450,000 likes, shares and comments).
Watch the video recap of the tour: