Fox Networks Group invites you to test your attention with National Geographic’s Jason Silva

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As FOX’s upfront presentation on Monday, May 15, approaches, Fox Networks Group would like to draw your attention to two videos created by the company’s incredible storytellers highlighting the scientific principles behind attention and FOX’s ability to obtain quality attention to tell its brand partners’ stories to its audiences. The videos, which feature National Geographic personality and “Origins” host Jason Silva, underscore the idea that whether it’s creators on top networks like FX and National Geographic, or the colleagues who are tasked with monetizing that storytelling, we’re all in the business of attention.

“What I love about this collaboration is that it showcases the fact that 21st Century Fox’s commitment to quality content and genuine human attention spans the entire company,” said Joe Marchese, president of Advanced Advertising Products at Fox Networks Group, who partnered with Jason to create the videos.

Enjoy the two videos below: