FOX Sports is collaborating with Twitter and Snapchat to bring fans exclusive content from the 2018 FIFA World Cup in Russia on those social media platforms. The World Cup begins in June, and it will be FOX Sports’ first presentation of the biggest tournament in sports.
On Twitter, FOX Sports will stream an exclusive 30-minute live show with host Rachel Bonnetta from Moscow’s Red Square each match day (27 in total). Guests will include FOX Sports’ 2018 FIFA World Cup on-air talent Rob Stone, Landon Donovan, Kate Abdo, Alexi Lalas, Fernando Fiore, Stu Holden and other top-notch personalities. This live content will be available in the U.S. via @FOXSports and @FOXSoccer.
On Snapchat, FOX Sports will produce a Publisher Story chronicling the daily drama of this year’s World Cup. This dynamic mobile-first content will include recaps, previews and features. Snapchat will also produce FIFA World Cup “Our Stories,” which will feature video highlights from the tournament provided by FOX Sports.
“These exciting collaborations with Twitter and Snapchat mark a major opportunity to leverage the world’s greatest sports moment and our talent beyond the TV screen,” says Alexis Ginas, SVP of Cross-Platform Solutions, FOX Sports. “Alongside our FOX Sports-owned properties, they’ll help amplify this summer’s incredible live events programming – 64 matches total at the FIFA World Cup. We’ll immerse fans in the ‘beautiful game’ even further through our experts and fun, creative content from Moscow.”
The 2018 FIFA World Cup begins June 14, 2018, and ends with the final in Moscow on July 15, 2018. All games will be live on FOX Sports and FOX Sports GO.