National Geographic’s “Breaking2” and All City’s “Bite Sized Horror” among winning entries
Fox Networks Group’s prowess in creativity and entertainment was recognized with 11 Cannes Lions awards this past weekend. National Geographic’s partnership with Nike for the documentary “Breaking2” won two awards, including National Geographic Partners’ (NGP) first-ever Gold Cannes Lion. NGP won eight additional awards, and FNG in-house agency All City’s “Bite Sized Horror” shorts were also recognized with an award.
NGP’s “Astronaut Reality Helmet,” a wearable immersive experience housed within a replica space helmet inspired by National Geographic Channel’s series “One Strange Rock,” won a Silver Cannes Lion award as well as four Bronze Cannes Lions. In addition, NGP’s Latin America division was awarded a Silver Cannes Lion for its “Green Definition” initiative, which made National Geographic Latin America the first television channel capable of saving energy by lowering the number of pixels used to broadcast content. “Camelpower,” a Nissan campaign produced by National Geographic Partners Abu Dhabi, received a Bronze Cannes Lion as well.
All City’s two-minute short horror films, each of which tells a scary Halloween-themed story, received a Bronze Lion. The “Bite Sized Horror” films were sponsored by Mars and replaced entire ad pods when they aired on FOX in October.
FNG Latin American was recognized in the same category as All City, Audiovisual Branded Content (TV & VOD: Fiction), taking home the Silver Lion.
Congratulations to FNG for its Cannes Lions Awards this year!