A UFO crash lands at The Grove in Los Angeles to celebrate the return of ‘The X-Files’ (Jan. 24)

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The truth is out there for “The X-Files” fans – and by “there” we mean The Grove in Los Angeles. To celebrate the return of “The X-Files,” Fox crash landed a UFO in the popular shopping and entertainment center. The new six-episode miniseries event starts with a two-night premiere on Sunday, Jan. 24, at 10 p.m. EST/7 p.m. PST, on Fox. “We wanted to do something big, bold, special and fun for these loyal fans to mark the return of ‘The X-Files,’” Shannon Ryan,…

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David Madden talks ‘Grease: Live’ and the future of live musical events on FOX

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“Grease: Live” is the word! The live, one-night musical event was a hit with viewers and critics alike. It drew a same-day audience of 12.2 million, marking FOX’s most-watched Sunday in nearly 13 years, excluding sports. We spoke with David Madden, president of entertainment for Fox Broadcasting Company, the morning after to get his perspective on the show. How did “Grease: Live” come about? Did you seek out that particular title? When Dana Walden, Gary Newman (Fox Television Group Chairmen and CEOs) and I…

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Life on Mars: ‘The Martian VR Experience’ and the new frontier of virtual reality

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Robert Stromberg is the director of “The Martian VR Experience.” The digital age of motion picture creation is a constantly evolving art and science. I believe virtual reality (VR) is the next generation of movie entertainment, and we recently marked a significant milestone in that journey with the creation of “The Martian VR Experience.” The “VR Experience” – which I directed in partnership with the Fox Innovation Lab – transformed from a three-minute mobile trailer (created in partnership with MPC) for the recently launched…

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‘Fresh off the Boat’ goes on a road show with Fox Audience Strategy to celebrate Chinese New Year and their midseason premiere

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Twentieth Century Fox Television’s “Fresh off the Boat” recently went on a screening road show ahead of its midseason premiere, which returned this Tuesday at 8 p.m. EST with the show’s largest audience of the season since the premiere. To celebrate Chinese New Year and the return of show, executive producer Melvin Mar spent time with close to 700 total attendees at Apple’s headquarters in Cupertino, California and the University of California, Berkeley; and alongside Panda Express’s CMO Andrea Cherng and actor Randall Park…

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FOX’s ‘Grease: Live’ partners with DoSomething.org for Teens for Jeans campaign to fight homelessness

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“Grease: Live” isn’t done yet: FOX’s hit live musical event is partnering with DoSomething.org for its annual Teens for Jeans campaign, which calls youth in the U.S. to collect gently used jeans for donation to local shelters. “Jeans are the perfect item to donate,” according to DoSomething.org. “They can be worn multiple times between washes, can be dressed up or dressed down, and provide a sense of normalcy to the person wearing them.” Read the 21st Century Fox Social Impact post for more information…

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Joe Marchese talks VR, platform wars, autonomous cars and more at the Paley Media Council’s review of CES 2016

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Thanks to the deluge of stories about CES 2016 strewn across the Internet, you probably feel as if you attended the event, even if you were nowhere near Las Vegas that week. The Paley Media Council’s CES 2016 Review, which took place on Jan. 12, in New York City, aimed to filter out the noise and put the spotlight on the larger themes at play at this year’s technology event. Joe Marchese, president of Advanced Advertising Products at Fox Networks Group (FNG), was one…

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FOX Sports, National Geographic Channels nominated for Cynopsis Social Good Awards

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FOX Sports and the National Geographic Channels are among the nominees for the Second Annual Cynopsis Social Good Awards, which honor the entertainment industry’s outstanding social responsibility initiatives. The winners will be announced at the Social Good Awards Breakfast on Thursday, April 7, in New York City. To see the full list of 21st Century Fox’s seven nominations, read the 21st Century Fox Social Impact post about the awards.

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