New York, NY – March 29, 2011 – News Corporation today announced the promotion of Julie Henderson to the role of Senior Vice President, Communications and Corporate Strategy. Henderson has served as Senior Vice President, Corporate Communications and Public Affairs, for News Corporation since 2007.
In this new and expanded position, Henderson will continue to play a key role in the Company’s communications and public affairs activities, while adding new responsibility for driving greater value from the Company’s vast portfolio of businesses.
Henderson will collaborate closely with key business unit leaders to expand the marketing influence of News Corporation’s extensive brands, maximize larger strategic content and distribution opportunities across the Company and enhance the value of key franchises through emerging digital platforms.
“It is critical that News Corp. exploits our unique marketing power and content leadership across existing and emerging channels. Each of our businesses is a leader in its own right, yet can be so much stronger if we can build on each unit’s complementary strengths,” said Chase Carey, Deputy Chairman, President and Chief Operating Officer. “Julie brings a unique understanding of both existing and new opportunities for our brands and has the personal traits to navigate cross-unit complexities as an ally to our senior executives. She has a wonderful combination of strategic insight and managerial leadership for this role.”
Henderson will report to Chase Carey in her corporate strategy capacity, and will continue to report to Teri Everett, Senior Vice President, Corporate Affairs and Communications for News Corporation in her communications role.
She joined News Corporation in 2006 as Senior Vice President, Corporate Communications, for Fox Interactive Media. Henderson was elevated to the post of Senior Vice President, Corporate Communications and Public Affairs, for News Corporation in 2007, where she leads communications for the Company’s West Coast operations.
News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) had total assets as of December 31, 2010 of approximately US$57 billion and total annual revenues of approximately US$33 billion. News Corporation is a diversified global media company with operations in six industry segments: cable network programming; filmed entertainment; television; direct broadcast satellite television; publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and Latin America.
Jack Horner 212-852-7952