New York, NY – February 17, 2015 – 21st Century Fox (NASDAQ: FOXA, FOX) today announced the completion of its acquisition of true[X], a leading video advertising company that specializes in consumer engagement and on-demand marketing campaigns. The parties announced a preliminary agreement in December 2014.
Financial terms of the transaction were not disclosed.
About 21st Century Fox
21st Century Fox is the world’s premier portfolio of cable, broadcast, film, pay TV and satellite assets spanning six continents across the globe. Reaching more than 1.8 billion subscribers in approximately 50 local languages every day, 21st Century Fox is home to a global portfolio of cable and broadcasting networks and properties, including FOX, FX, FXX, FXM, FS1, Fox News Channel, Fox Business Network, FOX Sports, Fox Sports Network, National Geographic Channels, STAR India, 28 local television stations in the U.S. and more than 300 channels that comprise Fox International Channels; film studio Twentieth Century Fox Film; and television production studios Twentieth Century Fox Television and a 50% ownership interest in Endemol Shine Group. The Company also holds a 39.1% ownership interest in Sky, Europe’s leading entertainment company, which serves 20 million customers across five countries. For more information about 21st Century Fox, please visit www.21CF.com.