Fox Broadcasting Company Reorganizes Marketing & Communications Team

Los Angeles, CA – October 06, 2011 – Fox Broadcasting Company (FOX) President of Marketing & Communications Joe Earley today announced a restructuring of the network’s marketing and communications functions to increase collaboration and creativity between departments and streamline the group’s day-to-day decision-making processes. Beginning immediately, the following executive vice presidents and newly-formed teams will report to Mr. Earley:

Laurel Bernard has been promoted to Executive Vice President of Marketing. In addition to her current oversight of the network’s national media, on-air planning and national promotions teams, Ms. Bernard will also lead FOX’s affiliate marketing and multi-platform distribution marketing efforts. As part of this new team structure, Michelle Garry has been elevated to Senior Vice President, Multi-Platform Distribution Marketing, and will join Senior Vice President of Affiliate Marketing Nick Belperio, Vice President of National Media Emily King and Vice President of On-Air Planning Shawn Mills as Ms. Bernard’s senior lieutenants.

Brian Dollenmayer has been promoted to Executive Vice President of On-Air Promotions and Marketing Operations. He will be responsible for the creative vision and operations behind all of the on-air and radio promotional campaigns that support FOX’s new and returning series. Senior Vice President of On-Air Promotion Operations Steven Weinheimer will report to Mr. Dollenmayer.

Shannon Ryan has been promoted to Executive Vice President of Marketing & Communications. In this role, she will drive the network’s earned media strategy and grassroots marketing efforts, and will oversee FOX’s publicity and corporate communications and creative services teams. Reporting to Ms. Ryan, George Oswald has been elevated to Executive Vice President, Creative Services Group and Executive Producer, Special Projects and Jason Clark has been promoted to Senior Vice President of Publicity and Corporate Communications. In addition, Tomiko Iwata, who reports to Mr. Oswald, has been promoted to Senior Vice President, Creative Services Group.

“At FOX we have an incredible team of talented executives who design and implement some of television’s most effective campaigns. Shannon, Laurel and Brian have been invaluable leaders on both the creative and strategic fronts,” said Mr. Earley. “In addition to recognizing their accomplishments, these promotions, along with those of George, Jason, Michelle and Tomiko, create a new structure which increases collaboration and innovation.”

Missy Halperin, Senior Vice President of Talent Relations; Tom Morrissey, Senior Vice President of Design and Dean Norris, Senior Vice President of Special Ops, will continue to report to Mr. Earley and manage their respective teams.

Laurel Bernard previously served as Senior Vice President, Marketing, for Fox Broadcasting Company, where she oversaw the media and promotional campaigns for many of FOX’s hit series, including GLEE, 24, HOUSE, AMERICAN IDOL, FAMILY GUY TERRA NOVA, NEW GIRL and THE X FACTOR. Prior to that, Ms. Bernard spent a year at Fox Searchlight Films as Senior Vice President in charge of media and promotions. Ms. Bernard originally joined FOX in 1989 as a Media Coordinator in the theatrical division and rose through the ranks, ultimately serving as Senior Vice President, Media and National Promotions for Fox Searchlight Films in 2006 where she conceived, developed and executed media and promotional plans for films including “Castaway,” “Fight Club,” “Ice Age,” “X-Men 2,” “Little Miss Sunshine,” “Notes on a Scandal,” “Once” and “Waitress.”

Brian Dollenmayer previously served as Senior Vice President, On-Air Promotion and Creative Marketing for Fox Broadcasting Company. Mr. Dollenmayer joined the network in April 1994 as a writer/producer and over the past 15 years has created and overseen on-air promotional campaigns for such hit shows as GLEE, 24, HOUSE, AMERICAN IDOL, NEW GIRL, TERRA NOVA, THE X FACTOR, “Ally McBeal,” “Party of Five,” and “MADtv”. Mr. Dollenmayer began his career in production at WTTE-TV, the FOX affiliate in Columbus, OH.

Shannon Ryan previously served as Senior Vice President, Publicity and Corporate Communications for Fox Broadcasting Company, overseeing the network’s publicity campaigns and corporate communications strategies. Ms. Ryan is a long-time member of FOX’s publicity staff, having originally joined the company as a coordinator. While a publicist at the network, she developed and executed launch campaigns for such hit series as FAMILY GUY, “That ’70s Show,” “King of the Hill,” “The Simple Life,” “Undeclared” and “Arrested Development.” In 2006, Ms. Ryan was promoted to Vice President of Entertainment Publicity overseeing PR and awards campaigns for such seminal series as AMERICAN IDOL, HOUSE, THE SIMPSONS and 24. Following her promotion to Senior Vice President in 2007, Ms. Ryan has supervised recent launch campaigns for FOX hits GLEE, TERRA NOVA, NEW GIRL and THE X FACTOR. She also has overseen internal and external executive communications strategy for FOX, including executive positioning, crisis communications and the network’s annual upfront presentation and Television Critics Association media relations.

George Oswald previously held the role of Senior Vice President, Creative Services and Executive Producer of Special Projects for Fox Broadcasting Company. In this position, he oversaw the network’s corporate design group, special events, and video projects, and executive-produced major FOX events including the network’s Broadcast Upfront presentations and Fox Sports Super Bowl hospitality events. Mr. Oswald began his career in 1983 in the print advertising department at NBC. Four years later, he joined FOX as a manager in Affiliate Advertising and Promotion Services and has since worked his way through the ranks, serving in increasingly responsible roles.

Jason Clark is a veteran FOX publicity staffer, having joined the network in 1997 and for the past four years served as Vice President of Publicity. As Vice President, he helped guide the publicity staff’s strategic campaigns for all new and returning series, specials and events. Prior to that, Mr. Clark oversaw affiliate and event publicity, and played an integral role in the execution of the award-winning publicity campaigns for the launch of AMERICAN IDOL and “The O.C.”

Michelle Garry previously served as Vice President of Multi-Platform Affiliate Marketing for Fox Broadcasting Company. In that role, Ms. Garry oversaw the network’s marketing strategy for more than 200 local FOX TV stations. Her responsibilities included developing and implementing plans to activate affiliate efforts in support of FOX’s marketing initiatives, including local promotions, grassroots marketing and community outreach, as well as direction and production of the company’s annual affiliate conference (FPEC). Ms. Garry’s role was expanded in February 2010, when she became the primary broadcast network liaison for Fox Networks’ MVPD affiliates, responsible for maximizing marketing support from cable, satellite and telco providers and managing the marketing implications and needs related to retransmission consent. Ms. Garry also supervised the development and organization of operational processes for the recently launched FOX VOD service. Ms. Garry joined FOX in 1997 as a manager in Affiliate Marketing. She was later promoted to Director in 2000, and then advanced to Executive Director in 2003. Her television career began in 1988 at KJTV-TV in Lubbock, TX, and continued on at KDAF-TV in Dallas in 1991.

Tomiko Iwata previously served as Vice President, Special Events, Creative Services for Fox Broadcasting Company. During her 13-year tenure at the network, Ms. Iwata has overseen the production of corporate meetings, special events, corporate hospitality and experiential marketing in support of some of FOX’s most high-profile events and shows, including the Broadcast Upfronts, Fox Sports Super Bowls, Fox Sports BCS Games, The Primetime Emmy Awards, AMERICAN IDOL, THE SIMPSONS and THE X FACTOR.

About Fox Broadcasting Company

Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2010-2011 season at No. 1 in the key adult demographic for the seventh consecutive year – a feat that has never been achieved in broadcast history – while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.


Gaude Lydia Paez