London – July 12, 2011 – The last issue of the News of the World sold 3.8 million copies on Sunday – up 1.1 million from the previous week – with many stores selling out across the country.
Retailers were hit by unprecedented demand as people swept up copies of the newspaper, which included a 48-page souvenir pullout charting some of the paper’s famous scoops over its 168-year history.
Advertising space in the paper was provided free to good causes, and 74 pence from the £1 cover price of every copy sold in the UK will be split equally between three charities: Barnado’s, The Force’s Children’s Trust and the military projects at Queen Elizabeth Hospital Birmingham Charity.
Readers who were left empty-handed will have the chance to purchase a copy of Sunday’s final edition as well as a souvenir copy of the paper’s very first edition – published on Sunday October 1, 1843. These copies can be bought together for £2.95, which includes
£1.95 postage and packaging, by going to www.notw.co.uk. For each copy sold the £1
cover price will be donated to charity.
News International Limited publishes The Times, The Sunday Times, The Sun and News of the World. In terms of growth, share, circulation and reader engagement, the Company’s titles are among the world’s most successful. News Printers Group Ltd prints the national titles and operates as a contract printing subsidiary for the three state of the art printing plants. Further brands which are part of the group include the Times Literary Supplement, milkround.co.uk and brandalley.co.uk.
In 2007, News International Ltd became the UK’s first carbon neutral newspaper publisher. This was achieved by increasing energy efficiency, switching to renewable energy and combined heat and power and purchasing high quality offsets.
Dan McMillan on 020 7782 6190