FSMG Names Michael Bloom to Head New Original Programming Division

Los Angeles, CA – January 18, 2012 – Michael Bloom, a 20-year television veteran, has joined the FOX Sports Media Group (FSMG) as Senior Vice President overseeing a newly established Original Programming division. The announcement was made today by FOX Sports Media Group Co-Presidents and COOs Randy Freer and Eric Shanks. Bloom, who has served as both a network and independent producer, is responsible for creating and developing new, original programming for all FSMG networks including SPEED, FOX Soccer Channel, FUEL TV, the FOX Sports Regional Networks, FOX Deportes, FOX College Sports, FOXSports.com, under its Lunch With Benefits afternoon programming block, FOX Sports Radio and also serves in an advisory role to the Big Ten Network (BTN).

“Michael’s long, successful track record of creating, developing and producing shows for a number of top networks makes him an ideal choice to head our new original programming division,” said Shanks. “We expect all FSMG networks to benefit from his creativity, enthusiasm and fresh perspective.”

“It is a thrill for me to join the FOX Sports Media Group, one of the great brands in all of television,” said Bloom. “I look forward to working with all of the tremendously creative staffs at each of these networks to help them build on their success and elevate them to greater heights.”

Bloom’s initial focus is on program development for SPEED, FOX Soccer, FUELTV and several national broadcast initiatives. “Our goal is to broaden our programming going forward to introduce intriguing and entertaining characters whose story’s better reflect the interests, lives, and aspirations of our core viewers. We’d like to embrace the speed and energy at which our viewers live their lives, the fun they have, their activities and all the interests they share.”

Bloom joins FSMG after serving as an executive development consultant for AMC Network, where he helped establish the new non-fiction programming department. His joint efforts resulted in the first non-fiction series green lights in the network’s history. Prior to joining AMC, Bloom produced numerous non-fiction and animated series, specials, talk shows, variety shows, documentaries and pilots for MTV, VH1, A&E, MTV2, VH1, Disney XD, Nickelodeon, Comedy Central, The CW, CBS, AOL, FUEL TV and ESPN.

Bloom began his television career at MTV in 1990 creating on-air and off-air ancillary marketing opportunities for advertisers. He jump-started his production career when he co-created and produced the MTV Beach House programming platform from 1993 to 1996.

About FOX Sports Media Group

FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets under Chairman & CEO David Hill. Built with brands that are capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 19 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; Fox Soccer Channel and Fox Soccer Plus; FUEL TV; and Fox College Sports. In addition, FSMG also includes FOX Sports Interactive Media, which comprises FOXSports.com on MSN, whatifsports.com and scout.com, reaching almost 39 million unique visitors monthly. Also included are Fox’s interests in joint-venture businesses FOX Deportes, Big Ten Network and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network and FOX Sports Skybox restaurants. In Oct., FSMG acquired the exclusive U.S. media rights to FIFA World Cup football across all platforms (including radio) from 2015 to 2022, which includes the 2018 FIFA World Cup and 2022 FIFA World Cup, the 2015 FIFA Women’s World Cup and 2019 FIFA Women’s World Cup and other FIFA events.


Dan Bell

FOX Sports Media Group