Los Angeles, CA - New York, NY – January 26, 2015 – Bruce Lefkowitz has been promoted to Executive Vice President, Advertising Sales for Fox Networks Group (FNG), it was announced today by Toby Byrne, President, Advertising Sales for FNG, to whom Mr. Lefkowitz will report.
Mr. Lefkowitz, who previously served as Executive Vice President, Advertising Sales for Fox Cable Entertainment, is now the second-highest ranking ad sales executive at FNG. The move, which complements the previously announced restructuring of FNG’s sales team, will place Mr. Lefkowitz in charge of advertising revenue and sales strategy for all broadcast, cable, sports, Spanish-language media and non-linear platforms. He will also supervise Fox’s sales offices in Chicago, Detroit and Los Angeles.
“Lefko is one of the most respected executives in the business,” said Mr. Byrne. “His management experience across the linear media marketplace and cross platform ad sales has him well-prepared for this opportunity. He is an enthusiastic and energetic manager, and I look forward to working with him in his new role as we navigate the evolving media landscape, finding creative ways to grow revenues and deliver maximum value to our clients.”
One of Mr. Lefkowitz’s additional responsibilities will be to supervise the department’s six new “agency leads.” According to Mr. Byrne, “The company has recently transformed and aligned the sales team to match up with specific agency partners. Guiding every step of this reorganization is a firm commitment to best serve agency and client objectives with customized, measurable results. A major priority will be ad product innovation - exemplified by our recent acquisition of TrueX, which offers advertisers a unique, highly engaged advertising platform in our premium digital content.”
Prior to joining Fox Cable Networks in January 2002, Mr. Lefkowitz served as Senior Vice President, National Advertising Sales for Discovery Networks where he had oversight of the day-to-day management and strategy of advertising sales for Discovery’s national television networks and digital companions. In 1996, Mr. Lefkowitz was Vice President, syndication ad sales and business development for New World Sales and Marketing. In 1994, he was promoted to Vice President, Turner International Ad Sales in London, England.
In this capacity, Mr. Lefkowitz launched and headed the London based European sales operation for TNT and Cartoon Network Europe. He began his sales career at Turner Entertainment Networks as a trainee and was promoted to Account Executive in 1988.
Mr. Lefkowitz attended the University of Pennsylvania where he was Captain of the Varsity Basketball team, a four year starter and garnered All-Ivy League honors. He graduated from the Annenberg School of Communications with a B.A. in Communications and a minor concentration in Marketing from The Wharton School of Business.
About Fox Networks Group
Fox Networks Group is a primary operating unit of 21st Century Fox (NASDAQ:FOXA) and consists of Fox Broadcasting Company (FOX), FOX Sports Media Group, the company’s national and regional cable programming services, FOX International Channels and Fox Networks Engineering & Operations. These units produce, program and transmit much of America’s most popular entertainment, sports and information content via 44 owned-and-operated and joint venture TV networks, video on demand and other media platforms. Fox Networks Group cable channels span FX, FXX, FXM, National Geographic Channel, Nat Geo WILD, Nat Geo Mundo, FSN and 22 regional sports networks, FOX Sports 1, FOX Sports 2, FOX Soccer Plus, FOX College Sports, FOX Deportes, FOX Life, Baby TV, BTN (co-venture with the Big Ten Conference). Digital broadcast and cable network extensions include BTN2Go, FOX NOW, FOX Soccer 2 Go, FOX Sports GO, FXNOW, and Nat Geo TV. FOX International Channels features U.S. Spanish-language broadcast net MundoFox, in addition to more than 300 networks in 181 countries across Latin America, Europe, Asia and Africa. The division also includes Fox Sports Enterprises, which manages interests in sports franchises.