New York, NY – July 29, 2015 – In a move designed to maximize its portfolio of industry-leading content to better serve advertising partners and drive revenue, Fox Networks Group (FNG) has named former StubHub Global Head of Partnerships & Business Development Danielle Maged to the newly created position of Executive Vice President of Global Partnerships. The announcement was made today by Toby Byrne, President, Advertising Sales for FNG, to whom Ms. Maged will report.
Ms. Maged will be responsible for leveraging FNG’s media assets across its domestic and international properties to develop innovative, customized marketing solutions for the industry’s premier advertisers. In addition, she and the Global Partnerships team will be tasked with creating, developing, and executing strategic alliances in order to drive revenue and enhance profitability on behalf of FNG platforms, including Fox Broadcasting Company (FOX), FOX Sports, FX, National Geographic Channel, FOX International Channels, and more.
“Danielle is a trailblazer. Her track record of developing innovative, large-scale domestic and international corporate partnerships speaks for itself,” said Byrne. “She is a gifted strategic thinker who will be an asset to Fox Networks Group to help us meet the complex marketing needs of our advertisers and drive revenue growth for FNG.”
Added Randy Freer, President and COO, FOX Networks Group: “We believe that ideas, relationships, and execution between 21st Century Fox and marketers will create real growth opportunities and connect fans of Fox content to the best advertising brands in the world. Danielle will team with Toby and Joe Marchese, FNG’s President of Advanced Advertising Products, to build the next generation of relationships between 21CF and global brands.”
Ms. Maged joins Fox from RedBird Capital, the private equity firm founded by former Goldman Sachs executive Gerry Cardinale, where she was a strategic advisor and operating consultant for their entertainment and sports verticals.
Prior to RedBird, Ms. Maged was an executive at eBay Inc., where she served as Global Head of Partnerships & Business Development at StubHub, responsible for the strategy, negotiation and execution of over one hundred domestic and international partnerships for the company. A 12-year veteran of StubHub, and a steward of its growth from inception, Ms. Maged was a member of StubHub’s executive team and worked very closely with parent company eBay on larger corporate partnerships involving PayPal and eBay.
Among her more notable accomplishments at StubHub, Ms. Maged played a lead role in its ground-breaking partnership with MLB Advanced Media and oversaw the relationship’s renewal in 2012. She also led negotiations with AEG for the StubHub/eBay global partnership, which included the naming rights for the home of the LA Galaxy (renamed StubHub Center), a founding partnership for the Staples Center, and a global ticketing agreement and partnership with the O2 in London.
With a deep understanding of the ever-evolving digital landscape, Ms. Maged carries over 20 years of experience building brands and generating revenue in the entertainment and digital industries, including serving in roles at the NBA, ESPN, and Madison Square Garden.
About Fox Networks Group
Fox Networks Group is a primary operating unit of 21st Century Fox (NASDAQ:FOXA) and consists of Fox Television Group (FTG), which includes Fox Broadcasting Company (FOX) and 20th Century Fox Television; FOX Sports Media Group, the company’s national and regional programming services; FOX International Channels; and Fox Networks Engineering & Operations. These units produce, program and transmit much of America’s most popular entertainment, sports and information content via 44 owned-and-operated and joint venture TV networks, video on demand and other media platforms. Fox Networks Group channels span FX, FXX, FXM, National Geographic Channel, Nat Geo WILD, Nat Geo Mundo, FSN and 22 regional sports networks, FOX Sports 1, FOX Sports 2, FOX Soccer Plus, FOX College Sports, FOX Deportes, FOX Life, Baby TV, BTN (co-venture with the Big Ten Conference). Digital broadcast and network extensions include BTN2Go, FOX NOW, FOX Soccer 2 Go, FOX Sports GO, FXNOW, and Nat Geo TV. FOX International Channels features more than 300 networks in over 180 countries across Latin America, Europe, Asia and Africa. The division also includes true[X], the leading engagement advertising company that specializes in ad formats for on-demand media and Fox Sports Enterprises, which manages interests in sports franchises.