Washington, DC – January 14, 2015 – National Geographic Channels CEO Courteney Monroe announced today that Brenda Freeman will join the networks as Chief Marketing Officer for National Geographic Channel and Nat Geo WILD. The appointment marks the latest in Monroe’s efforts to bolster her senior team since taking over as CEO last April, and follows the September announcement naming Tim Pastore as President of Original Programming & Production.
Freeman joins the channels from her most recent post as global head of television marketing for DreamWorks Animation, where she spearheaded the vision and global marketing efforts for the rapidly expanding DreamWorks TV business, managing brand marketing and advertising plans for more than 1,000 hours of original content around the world.
Freeman essentially takes over the role vacated by Monroe when she was elevated to CEO. As CMO, Freeman will oversee the channel’s marketing efforts, including brand development and strategy, consumer on-air and off-air campaigns, trade marketing, digital marketing, digital content, social media, media strategy, partnership marketing and all creative for NGC and Nat Geo WILD. Additionally, she will oversee the network’s consumer communications efforts, including consumer publicity campaigns, talent relations, special events, public affairs, education outreach and digital publicity for both networks.
Working closely with Monroe and the rest of the senior team, Freeman will provide strategic and creative leadership to drive best-in-class marketing and communications efforts across multiple platforms to drive awareness and build viewership for both the networks in general as well as show-specific tune-in campaigns. Additionally, she will work closely with both joint venture partners to identify strategic cross-platform support for channel priorities and initiatives.
“Brenda’s energy, insight and vast experience in entertainment marketing make her a great fit as we continue to elevate the National Geographic Channels within the industry and in the minds of consumers,” said Monroe. “With her talents, we have another great addition to our senior team poised to take us to the next level.”
“I am thrilled to join Courteney and her team at such an exciting time in the evolution of the National Geographic Channels,” said Freeman. “Both channels have such exciting projects in the works, I cannot wait to get started. And it is a real treat to be able to return to my hometown.”
Prior to DreamWorks Animation, Freeman spent six years at Turner Broadcasting, most recently as chief marketing officer for Turner Animation, Young Adults and Kids Media. At Turner, Freeman was responsible for all areas of marketing and network operations, including digital, games, on-air, advertising, consumer and trade communications, special events and affiliate support for the global multiplatform Cartoon Network, Adult Swim and Boomerang brands.
Freeman began her television career at MTV Networks, holding various positions in marketing. Additional experience includes ABC Radio Networks, PepsiCo Inc., Pepsi-Cola Company and Mobil Oil Corporation.
Freeman served on the board of directors at PromaxBDA and Under Armour, and is currently on the national board of directors for Girl Scouts USA, an advisory board member for the University of Maryland College of Engineering and on the advisory board for the Global Savannah College of Art and Design.
Freeman received a B.S. in Chemical Engineering and an M.B.A from the University of Maryland.
Freeman will be relocating to Washington, D.C., and officially joins the network in her new post in early February.
National Geographic Channels
Based at the National Geographic Society headquarters in Washington, D.C., the National Geographic Channels US are a joint venture between National Geographic and Fox Networks. The Channels contribute to the National Geographic Society’s commitment to exploration, conservation and education with smart, innovative programming and profits that directly support its mission. Launched in January 2001, National Geographic Channel (NGC) celebrated its fifth anniversary with the debut of NGC HD. In 2010, the wildlife and natural history cable channel Nat Geo WILD was launched, and in 2011, the Spanish-language network Nat Geo Mundo was unveiled. The Channels have carriage with all of the nation’s major cable, telco and satellite television providers, with NGC currently available in over 85 million U.S. homes. Globally, National Geographic Channel is available in more than 440 million homes in 171 countries and 45 languages. For more information, visit www.natgeotv.com.