LOS ANGELES – October 5, 2016 – Fox Networks Group (FNG) today announced that Brendan Ripp has been appointed Executive Vice President, National Geographic Sales and Partnerships.
In this newly created role, Ripp will oversee National Geographic Partners’ brand revenue across all platforms of its business, including National Geographic Channels, as well as digital, social, mobile and print. Ripp, who will join the company November 1, reporting to FNG Executive Vice President of Global Partnerships Danielle Maged, will also lead the National Geographic Advertising Sales and Client Solutions’ teams.
“Brendan is a proven industry leader who will dramatically expand our advertising and partnership businesses as we accelerate the growth and transformation of National Geographic” said Declan Moore, Chief Executive Officer, National Geographic Partners. “As we build on our leadership role as the world’s premium science, exploration and adventure brand, Brendan will play a primary role in connecting brand partners with our large, growing global audience and our world-class storytellers.
Ripp added: “I am thrilled to have the chance to work on behalf of a brand that is as storied and influential as National Geographic. The momentum behind the brand and its commitment to innovative and meaningful content and storytelling makes this an ideal time to help lead National Geographic into the future.”
Ripp will join FNG from Time Inc. Sales and Marketing, where he served as President of Technology, Telecommunications and Finance Verticals, leading the company’s new advertising sales go-to-market strategy in the category. Earlier, he was the Group Publisher of the Sports Illustrated Group, where he led the development of nearly two dozen brand extensions, including a film production unit, a college sports vertical, and SI Overtime, a branded content studio. Ripp also previously held roles at Fortune, Time and Money. Ripp earned a BA in international business management and economics from Gettysburg College.
About Fox Networks Group
Fox Networks Group (FNG) is a primary operating unit of 21st Century Fox (NASDAQ:FOXA). FNG consists of Fox Television Group, which includes Fox Broadcasting Company and 20th Century Fox Television; Fox Sports Media Group; Fox Cable Networks, which includes FX Networks and National Geographic Partners; and Fox Networks Group Europe, Asia and Latin America. Together these units create, program and distribute the world’s most popular entertainment, sports and nonfiction programming.
About National Geographic Partners
National Geographic Partners, a joint venture between National Geographic Society and 21st Century Fox, combines National Geographic television channels with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic Studios; related digital and social media platforms; books; maps; children’s media; and activities that include travel, global experiences and events, archival sales, catalog, licensing and e-commerce businesses. A portion of the proceeds from National Geographic Partners LLC will be used to fund science, exploration, conservation and education through significant ongoing contributions to the work of the National Geographic Society. For more information, visit www.nationalgeographic.com and find us on Facebook, Twitter, Instagram, Google+, YouTube, LinkedIn and Pinterest.
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