LOS ANGELES – May 10, 2017 – Fox Networks Group (FNG) today appointed Joe Marchese President of Advertising Revenue, it was announced by FNG President and COO Randy Freer. In his new role, Marchese will oversee linear and nonlinear sales, advertising research and advanced ad products for FNG’s portfolio of industry-leading network brands.
Freer said: “Joe is an industry leader who has accelerated the transformation of our sales organization, creating exceptional capabilities in the areas of data, digital revenue, user experience and branded content creation. I’d like to thank Joe, Danielle Maged, Bruce Lefkowitz and the entire ad sales team on their performance over these past months, and look forward to working with Joe to build on the industry-first user experiences and innovative storytelling opportunities we are developing for our brand partners.”
Marchese added: “I couldn't be more excited to take on this new role at Fox Networks Group, which is home to the greatest entertainment and sports programming in the world. It’s crucial, as an industry, that we evolve the business model of advertising to better serve our brand and agency partners, our creative community and, most of all, our viewers and fans. It is rare that we have an opportunity, through working together, to benefit all players in an ecosystem, but that is exactly what we have in front of us with the digitization of delivery of TV quality content."
Marchese was appointed President of Advanced Advertising Products at Fox Networks Group in 2015. Prior to that, he was the CEO of true[X], a leading engagement advertising company which he founded in 2007, and which was acquired by Fox Networks Group in 2015. He serves on the boards of a number of organizations including the Paley Center for Media, the Tribeca Film Festival and the Ad Council.
As part of the new organization, Danielle Maged will continue to report to Freer, overseeing Global Solutions and National Geographic partnerships.
About Fox Networks Group
Fox Networks Group (FNG) is a primary operating unit of 21st Century Fox (NASDAQ:FOXA). FNG consists of Fox Television Group, which includes Fox Broadcasting Company and 20th Century Fox Television; Fox Sports Media Group; Fox Cable Networks, which includes FX Networks and National Geographic Partners; and Fox Networks Group Europe, Asia and Latin America. Together these units create, program and distribute the world’s most popular entertainment, sports and nonfiction programming.
Fox Networks Group
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