Friday, June 16, 2017 — Shannon Ryan has been promoted to the newly created position of Chief Marketing Officer, Fox Television Group (FTG), it was announced today by FTG Chairmen and CEOs Gary Newman and Dana Walden. In addition, Darren Schillace has been named Executive Vice President, Marketing, Fox Broadcasting Company (FOX).
Effective immediately, Ryan will be responsible for overseeing all marketing and publicity areas for FOX, Twentieth Century Fox Television and Fox 21 Television Studios. Most recently, she served as Executive Vice President, Marketing & Communications for FTG. Schillace, who most recently was Senior Vice President, Marketing, ABC Entertainment, will manage FOX’s marketing strategy, media, social content marketing, affiliate and MVPD marketing, special operations and brand partnerships. He will report to Ryan.
“We have had the great pleasure of working with Shannon over the past three years and she has impressed us tremendously. She is a savvy strategist and an inspired leader,” commented Walden and Newman. “She shares our vision for FTG – support the best creators in television to create bold, original and timeless content – and we are thrilled that she will be leading our talented group of publicity and marketing executives.”
“In today’s television universe, it’s more important than ever to create engaging, innovative and fully-integrated campaigns that break through,” said Ryan. “Darren is a talented marketer with a proven track record, having helped launch some of television’s biggest hits, including our own studio’s ‘Modern Family,’ ‘Speechless’ and ‘Fresh Off the Boat.’ I couldn’t be more excited to have him join the amazing FOX team, where his expertise, strategic vision and collaborative approach will help us create even more dynamic campaigns.”
Most recently, Ryan was responsible for all publicity and corporate communications, as well as creative services, talent relations, special operations and experiential marketing across FTG. At the network this past season, she oversaw successful publicity launch campaigns for FOX’s LETHAL WEAPON, STAR and THE MICK, while managing outreach on EMPIRE, FAMILY GUY, THE LAST MAN ON EARTH, GOTHAM, LUCIFER and BROOKLYN NINE-NINE, among others. On the studio side, she helped oversee PR campaigns for hits that include THIS IS US, SPEECHLESS, MODERN FAMILY, AMERICAN HORROR STORY, AMERICAN CRIME STORY: THE PEOPLE v. O.J. SIMPSON and FEUD.
Before that, she served as Executive Vice President of Marketing & Communications for FOX. Ryan is a longtime member of FOX’s publicity staff, having originally joined the company as a coordinator. While a publicist at the network, she developed and executed launch campaigns for such hit series as FAMILY GUY, “That ’70s Show,” “King of the Hill,” “The Simple Life,” “Undeclared” and “Arrested Development.” In 2006, Ryan was promoted to Vice President of Entertainment Publicity, overseeing PR and awards campaigns for such seminal series as “American Idol,” “House,” THE SIMPSONS and “24.” Following her promotion to Senior Vice President, Publicity & Corporate Communications in 2007, she supervised launch campaigns for FOX hits “Glee,” NEW GIRL, “Fringe” and “The X Factor,” and also oversaw all internal and external executive communications strategies for the network. Ryan received a Bachelor of Arts degree from Loyola Marymount University.
While at ABC, Schillace oversaw all marketing strategies for the network’s primetime, late-night and daytime programming, spanning on-air promotion, off-network creative, digital marketing, creative and social media, paid media, strategic partnerships and events. In addition to “Modern Family,” “Fresh Off the Boat” and “Speechless,” he led the creation of ABC’s team to drive the direction of on and off-air marketing creative for such shows as “Designated Survivor,” “black-ish,” “How to Get Away with Murder,” “Desperate Housewives,” “Lost,” “Grey’s Anatomy” and “Dancing with the Stars.” Other programming marketed under his watch include the Academy Awards, CMA Awards and Billboard Music Awards. Schillace also oversaw the successful strategy behind ABC’s Thursday night branding, “TGIT”; its comedy brand, “ABC Funny”; and launched the marketing team for the network’s aligned production division, ABC Studios.
From 2010 to 2012, he was Vice President of Consumer Marketing for OWN: Oprah Winfrey Network. As part of the network’s executive launch team, Schillace was responsible for OWN’s marketing strategy, off-air creative, on-air scheduling and paid media.
Before that, Schillace posted his first stint with ABC, where he was Vice President, Marketing Strategy. During his early tenure with the network, he managed all marketing strategy and research, digital strategy, paid media and marketing partnerships for ABC’s primetime and late-night slates. He joined ABC in 2003 from Walt Disney Parks & Resorts, where he handled marketing strategy for EPCOT and Disney’s Animal Kingdom in Orlando.
Schillace, who started his career working in production and design at Random House, also worked at a number of advertising agencies, including Ogilvy & Mather and TBWA Chiat/Day. He received a Bachelor of Arts in advertising from Penn State.