Effective Oct. 24, 2016

Table of Contents


  1. SCOPE AND APPLICATION What and who this Policy covers
  2. COLLECTION OF INFORMATIONThe sources of and methods by which we, our service providers and our advertisers collect information from and about you, including information about your interaction with the 21CF Services
  3. USE AND DISCLOSUREHow we use the information we collect from and about you, and who we might share it with and why
  4. SECURITY:  How we protect your information from loss or misuse
  5. USER ACCESS AND CONTROLHow you can access and control the information we maintain about you
  6. OTHER IMPORTANT INFORMATIONOther things you should know about this Policy and how we handle your information
  7. CONTACT USHow to contact 21CF about this Policy


Twenty-First Century Fox, Inc. (“21CF” or “we”) wants you to be familiar with how we collect, use and disclose information from and about you.  This Privacy Policy describes our practices in connection with information collected through services such as websites, mobile sites (collectively, the “21CF Services”).  By using 21CF Services, you agree to the terms and conditions of this Privacy Policy.  A list of our affiliated companies (“21CF Affiliates”) is available at 21cf.com.

This Privacy Policy applies to all users, including both those who use the 21CF Services without being registered with or subscribing to a 21CF Service and those who have registered with or subscribed to a 21CF Service.  This Privacy Policy applies to 21CF’s collection and use of your personal information (i.e., information that identifies a specific person, such as full name or email address).  It also describes generally 21CF practices for handling non-personal information (for example, interests, demographics and services usage). 



21CF and our service providers collect the following information from and about you: 

Registration Information is the information you submit to register for or subscribe to a 21CF Service, for example, to create an account, post comments, receive a newsletter or request other information.  Registration Information may include, for example, name, email address, mailing address and telephone number. 

Public Information and Posts consist of comments or content that you post to the 21CF Services and the information about you that accompanies those posts or content, which may include a name, user name, comments, likes, status, profile information and picture.  Public Information and Posts are always public, which means they are available to everyone and may be displayed in search results on external search engines.  

Information from Social Media.  If you access or log-in to a 21CF Service through a social media service or connect a 21CF Service to a social media service, the information we collect may also include your user ID and/or user name associated with that social media service, any information or content you have permitted the social media service to share with us, such as your profile picture, email address or friends lists, and any information you have made public in connection with that social media service.  When you access the 21CF Services through social media services or when you connect a 21CF Service to social media services, you are authorizing 21CF to collect, store, and use such information and content in accordance with this Privacy Policy.

Activity Information.  When you access and interact with the 21CF Services, 21CF and its service providers may collect certain information about those visits.  For example, in order to permit your connection to the 21CF Services, our servers receive and record information about your computer, device, and browser, including potentially your IP address, browser type, and other software or hardware information.  If you access the 21CF Services from a mobile or other device, we may collect a unique device identifier assigned to that device, geolocation data (including your precise location), or other transactional information for that device. 

Cookies and other tracking technologies (such as browser cookies, pixels, beacons, and Adobe Flash technology including cookies) are comprised of small bits of data.  21CF’s websites, apps and other services send this data to your browser when you first request a web page and then store the data on your computer or other device so the website or app can access information when you make subsequent requests for pages from that service.  These technologies may also be used to collect and store information about your usage of the 21CF Services, such as pages you have visited, the video and other content you have viewed, search queries you have run and advertisements you have seen.

Third parties that support the 21CF Services by serving advertisements or providing services, such as allowing you to share content or tracking aggregate 21CF Services usage statistics, may also use these technologies to collect similar information when you use the 21CF Services or third-party services.  These third parties may also use these technologies, along with Activity Information they collect, to recognize you across the devices you use, such as a mobile device and a laptop or other computer.  21CF does not control these third-party technologies and their use is governed by the privacy policies of third parties using such technologies.  For more information about third-party advertising networks and similar entities that use these technologies, including your choices with respect to them, see the section entitled “To deliver relevant advertisements,” below.

Most browsers are initially set to accept cookies, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether.  Please consult the “Help” section of your browser for more information.  Users can manage the use of Flash technologies, with the Flash management tools available at Adobe’s website, see http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html.  Please note that by blocking any or all cookies you may not have access to certain features, content or personalization available through the 21CF Services. 

Information from Other Sources.  We may supplement the information we collect with information from other sources, such as publicly available information from social media services, commercially available sources and information from our 21CF Affiliates or business partners.

Do Not Track Signals.  At this time we do not respond to browser ‘Do Not Track’ signals, as we await the work of interested stakeholders and others to develop standards for how such signals should be interpreted.



We use the information we collect from and about you to provide the 21CF Services and features to you, including: to measure and improve those 21CF Services and features and to develop new products and services; to improve your experience with both online and off-line 21CF Services by delivering content you will find relevant and interesting, including advertising and marketing messages; to allow you to comment on content, and participate in contests or other promotions; to provide you with customer support and to respond to inquiries.  In order to provide you with content and advertising that is more interesting and relevant to you, we may use the information from and about you to make inferences and predictions about your potential areas of interest.  When the information collected from or about you does not identify you as a specific person, we may use that information for any purpose or share it with third parties, to the extent permitted by applicable law. We use the information we collect from and about you for these additional purposes:

To allow service providers to assist us in providing and managing the 21CF Services.  The information we collect from and about you may be made available to certain third party service providers, such as contractors, analytics and other measurement companies, agents or sponsors, who help us analyze and understand your use of the 21CF Services, and manage and/or provide investor relations or other 21CF Services.  

To allow social sharing functionality.  If you log in with or connect a social media service account with 21CF Services, we may share your user name, picture, and likes, as well as your activities and comments with other 21CF Services users and with your friends associated with your social media service.  We may also share the same information with the social media service provider.  By logging in with or connecting your 21CF Services account with a social media service, you are authorizing us to share information we collect from and about you with the social media service provider, other users and your friends and you understand that the social media service’s use of the shared information will be governed by the social media service’s privacy policy.  If you do not want your personal information shared in this way, please do not connect your social media service account with your 21CF Services account and do not participate in social sharing on 21CF Services.

To provide co-branded services and features.  We may offer co-branded services or features, such as contests, sweepstakes or other promotions together with a third party (“Co-Branded Services”).  These Co-Branded Services may be hosted on 21CF Services or on the third party’s service.  By virtue of these relationships, we may share the information you submit in connection with the Co-Branded Service with the third party.  The third party’s use of your information will be governed by the third party’s privacy policy.

To deliver relevant advertisements.  21CF and our service providers may use the information we collect from and about you to deliver relevant ads to you when you use the 21CF Services (on any of your devices) or another service.  As noted above, third-party advertising networks and advertisers may use cookies and similar technologies to collect and track information such as demographic information, inferred interests, aggregated information, and information on the different devices you use and your activity on such devices, to assist them in delivering advertising that is more relevant to your interests.  To find out more about third-party advertising networks and similar entities that use these technologies, see www.aboutads.info.  If you would like to opt-out of such ad networks’ and services’ advertising practices, go to www.aboutads.info/choices to opt-out in desktop and mobile web browsers.  You may download the AppChoices app at www.aboutads.info/appchoices to opt-out in mobile apps. 

To contact you.  21CF may periodically send promotional materials or notifications related to the 21CF Services.  If you want to stop receiving promotional materials, you can email us at contact@21cf.com or follow the unsubscribe instructions at the bottom of each email.  There are certain service notification emails that you may not opt-out of such as notifications of changes to the 21CF Services or policies.  If you have installed a mobile app and you wish to stop receiving push notifications, you can change the settings either on your mobile device or through the app.

To share with our 21CF Affiliates.  21CF may share your information with 21CF Affiliates for the purposes described in this Privacy Policy.  A link to a website that lists 21CF Affiliates can be found at the beginning of this policy.  Users who visit 21CF Affiliates’ services should still refer to their separate privacy policies, which may differ in some respects from this Privacy Policy.

To share with business partners.  21CF may share your information with business partners to permit them to send you marketing communications consistent with your choices. 

To protect the rights of 21CF and others.  There may be instances when 21CF may use or disclose your information, including situations where 21CF has a good faith belief that such use or disclosure is necessary in order to: (i) protect, enforce, or defend the legal rights, privacy, safety, or property of 21CF, our 21CF Affiliates or their employees, agents and contractors (including enforcement of our agreements and our terms of use); (ii) protect the safety, privacy, and security of users of the 21CF Services or members of the public; (iii) protect against fraud or for risk management purposes; (iv) comply with the law or legal process; or (v) respond to requests from public and government authorities. 

To complete a merger or sale of assets.  If 21CF sells all or part of its business or makes a sale or transfer of its assets or is otherwise involved in a merger or transfer of all or a material part of its business (including in connection with a bankruptcy or similar proceedings), 21CF may transfer your information to the party or parties involved in the transaction as part of that transaction.



21CF uses commercially reasonable administrative, technical, personnel and physical measures to safeguard information in its possession against loss, theft and unauthorized use, disclosure or modification.  However, no one can guarantee the complete safety of your information. 



If you would like to access, review, correct, update, suppress, or otherwise limit our use of your personal information you have previously provided directly to us, you may contact us as outlined in Section 7 below. In your request, please include your email address, name, address, and telephone number and specify clearly what information you would like to access, change, update, or suppress.  We will try to comply with your request as soon as reasonably practicable.

You may request that we not share your personal information on a going-forward basis with 21CF Affiliates or unaffiliated third parties for their direct marketing purposes by emailing us at contact@21cf.com.  We will try to comply with your request(s) as soon as reasonably practicable.



Updates to Privacy Policy.  21CF may modify this Privacy Policy.  Please look at the Effective Date at the top of this Privacy Policy to see when this Privacy Policy was last revised.  Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on the 21CF Services. 

Location of Data.  The 21CF Services are hosted in and managed from the United States.  If you are a user located outside the United States, you understand and consent to having any personal information processed in the United States.  United States data protection and other relevant laws may not be the same as those in your jurisdiction.  This includes the use of cookies and other tracking technologies as described above.  In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in the United States may be entitled to access your personal information.  As a result, please read this Privacy Policy with care.

Linked Services.  The 21CF Services may be linked to sites operated by unaffiliated companies, and may carry advertisements or offer content, functionality, games, newsletters, contests or sweepstakes, or applications developed and maintained by unaffiliated companies.  21CF is not responsible for the privacy practices of unaffiliated companies, and once you leave the 21CF Services or click an advertisement you should check the applicable privacy policy of the other service.   

In addition, 21CF is not responsible for the privacy or data security practices of other organizations, such as Facebook, Tumblr, Twitter, Apple, Google, Microsoft or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer, including in connection with any information you disclose to other organizations through or in connection with the 21CF Services.

Data Retention.  We will retain your information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law. 

Remember that even after you cancel your account, copies of some information from your account may remain viewable in some circumstances where, for example, you have shared information with social media or other services.  Because of the nature of caching technology, your account may not be instantly inaccessible to others.  We may also retain backup information related to your account on our servers for some time after cancelation for fraud detection or to comply with applicable law or our internal security policies.  It is not always possible to completely remove or delete all of your information due to technical constraints, contractual, financial or legal requirements.

Sensitive Information.  We ask that you not send us, and you not disclose, any sensitive personal information (such as social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership) on or through the 21CF Services or otherwise.



If you have questions about this Privacy Policy, please contact us at:

Email: contact@21cf.com

Mail: Privacy Officer

         Legal Department – 13th floor

         1211 Avenue of the Americas

         New York, NY 10036